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Scale it up

Brand Identity
Website Design
Website Development
Illustration

Four leaders in food production, Cargill, Bühler, Givaudan and Puris joined forces to move towards a more sustainable, greener future. Scale It Up! gives plant-based food start-ups the opportunity to join a 6 months mentorship program with one of the partner companies and support in scaling up their business.

A cohesive visual identity, bespoke website, and adaptable social media toolkit were developed to support the challenge. The work focused on creating a clear and compelling presence that would resonate with early-stage startups, driving both engagement and conversion through a considered digital experience.